Keep It QuarterlyKIQ Comment now →

America already tried semi-annual reporting. Investors paid the price.

Washington wants to let every public company stop reporting its results each quarter and disclose just twice a year. We tried this once, between 1955 and 1970. Less transparency came with lower returns and lower valuations. For an ordinary investor, a return to those days could mean losing a third, or even half, of your life savings.
The SEC is taking public comments on this proposed rule, but time is running out.

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+0.0%
Quarterly Reporting
Real Annual Return1970–Today, Dow Jones Index
−0.0%
Semi-Annual Reporting
Real Annual Return1955–1970, Dow Jones Index
−0.0%
Potential crash if U.S. valuations fell to a semi-annual market’s level
See what it could cost you

A 160-year head start

Transparency didn’t slow America down. It powered our climb.

For most of U.S. financial history, the direction of travel was clear: more disclosure, more often. Companies volunteered quarterly numbers decades before any regulator required them. There is exactly one modern detour, and it is the natural experiment we can learn from.

1860s
U.S. railways report gross earnings monthly, sometimes weekly.
1889
The Wall Street Journal prints Western Union’s quarterly revenue.
Timely disclosure, 45 years before the SEC even existed.
1931
63% of NYSE companies report quarterly earnings.
1939
The New York Stock Exchange requires most listed firms to report quarterly.
1955 The experiment begins
The SEC steps in. Companies are required to report only twice a year.
For fifteen years, American investors get half the information.
1970 Course corrected
The SEC changes course and mandates quarterly reporting, the rule we’ve kept ever since.
“The trading markets should have the benefit of quarterly financial information.”SEC Release No. 34-8683 · Sept. 15, 1969
Today The experiment returns?
The SEC proposes letting companies go back to reporting just twice a year.
Fifty-six years of quarterly transparency, now on the table. Comments close July 6.

The semi-annual experiment · 1955–1970

The dim years were the lean years.

During America’s only modern stretch of twice-a-year reporting, real stock returns went nowhere and valuations sat far below today’s. In the half-century of quarterly reporting that followed, the market compounded steadily higher, year after year. Correlation isn’t destiny, but it is a warning written in the record.

1955 – 1970Semi-annual reporting
−0.0%Annual return
0.0×P/E Ratio
1970 – TodayQuarterly reporting
+0.0%Annual return
0.0×P/E Ratio

Why does P/E matter? A stock’s price is the company’s earnings multiplied by its P/E Ratio. If you’re invested in the market, a P/E drop of 50% erases half of your savings.

The transparency premium is global

Quarterly markets trade rich. Semi-annual markets trade cheap.

It isn’t just American history. Look across the world today. The markets that demand quarterly numbers command the richest valuations. The markets that settle for twice a year sit at a discount, right alongside where America sat during its own semi-annual era.

Quarterly Semi-Annual

Current ratios as of Q2 2026

Valuations reflect many factors, not just reporting frequency. But the thread runs the same way across seven decades of U.S. history and across every major market today, and the burden is on anyone who wants to dim the lights to prove that this time is different.

Run the numbers on your own money

How much could you lose?

Enter your stake in the U.S. market, today valued at about 26.7× earnings. Then pick a semi-annual market and watch what a re-rating to its valuation would do to your hard-earned savings.

Your portfolio · U.S. today

$

If the U.S. rerated from 26.7× to…

Your balance would fall by…
−$0
That’s 0% of your portfolio. What’s left: $0
This isolates the effect of multiple compression. Markets move for many reasons; the point is the direction and scale of the risk that less disclosure invites.

Information is the lifeblood

“I like getting the figures quarterly, and I hope that stays.”
Warren Buffett · Chairman & CEO of Berkshire Hathaway, speaking to CNBC, 2018.

Buffett has objected to quarterly earnings guidance, the short-term profit forecasts he calls a harmful game, not to quarterly reporting itself. On the actual figures, his position is simple: keep them coming four times a year.

Accurate and timely information is the lifeblood of financial markets.
Owen Lamont, Ph.D. · Portfolio Manager, Acadian Asset Management; former finance professor at Harvard, Yale & Chicago, 2025
He notes the U.S. built the world’s most valuable stock market across more than a century of quarterly reporting, and calls the idea that it causes “short-termism” a myth.
It enhances investor decision-making, increases market efficiency, and lowers the cost of capital.
Committee on Capital Markets Regulation · independent research group urging the SEC to keep quarterly reporting, 2026
When public filings go quiet, big institutions and insiders still find ways to gauge how a company is doing. It is the everyday investor, working from what is public, who gets left in the dark.
Reducing the frequency of reporting risks curtailing investment.
Managed Funds Association · in its comment to the SEC, 2026
The group points to European evidence: companies that switched to semi-annual reporting saw their trading liquidity fall, while those that kept quarterly reporting did not.

What else

Six months is a long time to hide.

01 · Silence

Twice as long to fester

Bad news gets up to six months to build before you ever see it. When the truth finally lands, the surprise and the sell-off can be far sharper than it would have been with a quarterly heads-up.

02 · Asymmetry

The insider’s edge widens

Executives and big institutions don’t wait for filings. They have other channels. Longer gaps between public reports widen the gap between what insiders know and what you know.

03 · Liquidity

The market gets thinner

European companies that moved to semi-annual reporting saw their trading liquidity dry up, while quarterly reporters held steady. Thinner markets mean worse prices for ordinary sellers.

04 · Cost of capital

Cheaper truth, dearer money

Decades of research find that more frequent reporting lowers a company’s cost of capital, which supports higher share prices. Cut the reporting, and you push the gears the other way.

05 · The myth it’s built on

“Short-termism” never stopped America.

The U.S. reported quarterly while winning wars, landing on the moon, and building the most valuable stock market on Earth. The corporate “myopia” blamed on quarterly reporting is, in the words of one finance scholar, simply not supported by the evidence. If it isn’t broken, don’t break it.

The window closes July 6, 2026

The most direct power you have is a comment.

By law, the SEC must read and weigh public comments before it can finalize this rule. A few minutes of your time is real leverage. Tell them to keep quarterly reporting, and keep the lights on for the people whose savings are riding on the truth.

Submit your comment to the SEC
File number S7-2026-15 · Comments close July 6, 2026